to store your banner where it might get wet or hot (i.e. in the attic or next to a furnace) because the heat may make the ink stick together. Use common sense. Roll your banner up, secure it with a rubber band or tape, and place it under your bed, in your closet, or in a pantry where it will be safe from stiletto excessive heat, dampness, small children, or pets. Things We Need to Know Before You Order a Banner How will you use the banners knives or signs? What image(s) are you stiletto trying to project? Do you have a specific design/logo in mind already? What is your budget? What size banner would you like? Where will it be hung? From what distance is knives it to be read? Is it for indoor or outdoor use? How stiletto long do you want knives it to last? Have you decided on a fabric? (If not, see Samples) What color(s) will be stiletto used in the image? Solid, spot colors, halftones knives and stiletto or shades knives of color, or photographic, four-color process? What quantity will you need? Will it be single or double sided? Are there any special requirements concerning the fabric (flame retardant, cloth vs. vinyl, fabrication, finish, stiletto durability)? When do you need and banners and where? Do you need help with installation? Do you have any special artwork you want included on your banner? If

communication process. knives After sorting through the marketing objectives, choose the best ideas and the language that might be used stiletto and knives to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute stiletto the entire advertisement. Three to five words within a space of knives 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To stiletto attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions knives can get tricky. Ploys such as quirky cartoons, bright lights, stiletto or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted knives product market. Next it should

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