to store your banner where it might get wet or hot (i.e. in the attic or next to a furnace) because the heat may make the ink stick together. Use common sense. Roll your banner up, secure it with a rubber band or tape, and place it under your bed, in your closet, or in a pantry where it will be safe from excessive heat, dampness, small children, or pets. Things We Need to Know Before You Order a Banner sword How will you use the banners or signs? What image(s) & are you armour trying to project? Do you have sword a specific design/logo in mind already? What is your budget? What size banner would you like? Where will it & and armour be hung? From what distance is it to be read? Is it for indoor or outdoor use? How long do you want it to last? Have you decided on a fabric? (If not, see Samples) What color(s) will be used in the image? Solid, spot colors, sword halftones or shades of color, or photographic, four-color process? What quantity will you need? Will it be single or double sided? Are there any special requirements concerning the fabric (flame retardant, cloth vs. vinyl, fabrication, finish, durability)? When do you need and banners & and where? Do you need help with installation? Do you have any special artwork you want armour included on your banner? If

communication sword process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the & consumer. Try to match the ideas and the language with the identified marketing armour objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in sword order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, & themes, armour or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is sword key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the & most important armour step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the sword attention of the targeted customer. This & is when strategy decisions armour and sword can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt & the gaze of any passerby. armour It''s a matter of selecting a visual scheme that will sword grab the & targeted product armour market. Next it should

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